House of Dereon: "Where Fashion Meets Elegance"

As a fairly new brand of clothing, House of Dereon is a fashion line by singer Beyonce Knowles and her mother Tina Knowles that incorporates style, class, and elegance. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's grandmother, Agnèz Deréon who was a self taught dressmaker and seamstress.

House of Dereon clothing mixes hip hop influences with styles from both the 70’s and 40’s. Lush colours, fine fabrics, and beaded lace are all incorporated into House of Dereon Clothing. The styles of denim are usually ultra feminine and flourish with ruffles and embroidery. The curvaceous design of the denim jeans is perfect for the fuller figure, or more voluptuous figured woman. The House of Deréon Clothing line by Beyoncé and Tina Knowles have designed a wide collection of jeans. Most of the jeans are a combination of 98% cotton and 2% spandex. Styles will vary. All jeans have the House of Dereon official leather logo patch on the upper back pocket. The costs for jeans range any where from $108.00 up to $148.00.

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House of Dereon Clothing is truly fit to make you feel like royalty. Often featured, such as on the back pockets of House of Dereon Clothing, is the fleur de lis, a three- branched symbol representing the iris flower and its historic linkage to the French monarchy.

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For the younger consumers, House of Dereon Clothing has also launched a junior line. This line is more reasonably priced due to the younger crowd. The tag line for this junior line is "Where the sidewalk and the catwalk meet". This line includes more casual wear such as sweat pants and embroidered hooded sweatshirts. If you are leaning towards the more classy, elegant, sophisticated side, retro pencil skirts and embroidered tops with jewelled buttons can be found with House of Dereon Clothing. House Of Dereon Clothing also carries a wide selection of handbags and foot wear. House of Dereon Clothing is made to appeal to more of a young adult crowd between the ages of 16 -26. Overall, when looking for a style of creativity, flare, and elegance you can find it with House of Dereon Clothing.

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